StarTimes confirms part payment of $800,000 broadcast debt to GFA as it moves to clear outstanding fees owed under its previous Ghana Premier League television contract. The company’s Public Relations Officer, Eli Kondoh, told Joy Sports that recent transactions have reduced the balance and demonstrated StarTimes’ commitment to Ghanaian football.
Background of the Broadcast Agreement
In 2020, the Ghana Football Association (GFA) entered a five-year broadcast partnership with StarTimes Ghana valued at US$ 5.25 million. Under the deal, StarTimes secured exclusive rights to air Ghana Premier League matches on its local and continental platforms. The arrangement aimed to increase visibility of local clubs and attract wider sponsorship and advertising revenue for the GFA.
When that contract expired ahead of the 2024–25 season, negotiations to renew terms reportedly suffered delays. In May 2025, the GFA publicly confirmed that talks had broken down, citing StarTimes’ inability to settle the remaining fees from the original agreement. As a result, local free-to-air coverage passed to AFA TV and Globe TV for the latest campaign.
Details of the Outstanding Debt
According to GFA officials, StarTimes owed just over US$ 800 000 in unpaid fees when the original contract concluded. That sum represents the balance of the US$ 5.25 million after prior instalments and payments made by the broadcaster over the five-year term.
In an interview with Joy Sports, Eli Kondoh explained that StarTimes has recently begun addressing that liability. He said that “just a few weeks ago, some amount of that outstanding balance has already been paid.” Although he did not specify the exact figure, the comment implies that more than half of the debt has been settled.
“If you are owing somebody in excess of US$ 5 million and you pay as much, and it is left with a little over US$ 800 000, it means that a lot of money has gone into the whole project,” Kondoh remarked. “Those outstanding amounts will also be cleared.”
Implications for the GFA and Clubs
Recovering this arrears payment is crucial for the GFA’s budget. Broadcast rights fees typically form one of the largest revenue streams for the association, helping to cover operational costs, development programmes and prize money for clubs. Delays in payments can strain the GFA’s cash flow and hinder its ability to finance grassroots initiatives.
Local clubs also feel the impact indirectly. When the GFA is confident of its cash position, it can distribute solidarity payments to teams and invest in youth development. Clearing the StarTimes debt will therefore restore some stability to the league’s financial structure.
Future of Broadcast Partnerships
Despite the collapse of renewal talks for Premier League rights, Kondoh confirmed that StarTimes remains interested in a continued relationship with the GFA. He suggested new arrangements could cover production services or rights to ancillary competitions, rather than full league coverage.
“It might not be specifically the Ghana Premier League or maybe just an aspect of the league but there are talks ongoing,” he said. “Once they are finalised, I am sure you’ll get hold of it and then we can communicate to the viewers exactly the details of the new terms that might come up.”
Observers note that the GFA may seek a multi-partner model for broadcasting moving forward, combining free-to-air and subscription platforms. That approach could ensure wider access for fans and higher aggregate revenue, while mitigating the risk of over-reliance on a single broadcaster.
Reaction from Fans and Stakeholders
Many supporters welcomed news of the partial payment, expressing relief that the GFA can now settle its accounts. Social media commentary has been largely positive, with fans emphasising the importance of consistent funding for league operations and club welfare.
Sponsors and advertisers also watch developments closely. A well-funded domestic league is more attractive to commercial partners, who value brand association with stable competitions and high-quality broadcasts.
Next Steps for Full Settlement
With part of the debt now cleared, the GFA and StarTimes will need to agree on a timetable for the remaining balance. Kondoh’s comments suggest that final payment is imminent. The association will likely confirm receipt of funds publicly once the transaction is complete to reinforce transparency.
In parallel, the GFA will need to conclude new broadcast agreements in time for the next season. Whether that involves StarTimes, other subscription services or a consortium of free-to-air channels, securing reliable coverage remains a top priority.
