Accra, Ghana — Minister of Education, Haruna Iddrisu, has inaugurated the newly constituted 11-member Governing Council of the Chartered Institute of Marketing, Ghana (CIMG). During the ceremony, he charged the council with conducting a nationwide customer service satisfaction survey to evaluate service delivery standards across the country.
“The President has full trust in your capabilities. He wants a customer satisfaction survey done by your institution to measure how well service providers are treating the Ghanaian public,” Mr. Iddrisu stated.
The council is chaired by Michael Abbiw, with Ama Gifty Amoah serving as Vice President, Edwin Letsa K. Kpedor as National Secretary, Dr. Francis Mensah Sasraku as National Treasurer, and Kwabena Akuamoah Agyekum as Registrar. Other members include Hilda Peasah, Kwasi Kyere, Norrender Wordie Debrah, Dr. Daniel Kasser Tee (immediate past President), Mawuli Segbefia (Ministry of Education representative), and Stella Akosua Ansah (representing Ministry of Trade and Industry).
Promoting Accountability and Service Excellence
The Minister emphasized the importance of citizen-centered accountability and called for improved customer experiences in state institutions such as Ghana Water Limited (GWL) and the Electricity Company of Ghana (ECG).
“Many service providers take consumers for granted. We must restore the principle that the consumer is king,” he said.
To address this, Mr. Iddrisu proposed the establishment of an annual citizen accountability forum, where public institutions would report directly to the people they serve using customer data and feedback.
New Insurance Sector Reforms on the Horizon
In a significant policy announcement, the Minister also revealed plans to introduce a new Insurance Professionals Regulation Bill, aimed at reforming and regulating the conduct of insurance operations in Ghana.
“We are working with the insurance industry to craft a fit-for-purpose bill that ensures better client service and fair treatment,” he disclosed.
He expressed concern over the frustration many Ghanaians face in making insurance claims and stressed the important role marketing professionals can play in educating consumers and improving trust in the industry.
CIMG Response and Commitment
Responding on behalf of the Council, Michael Abbiw described the appointment as a great honour, adding that it reaffirms their dedication to their duties under the CIMG Act 2020 (Act 1021), which formally recognises CIMG as Ghana’s official marketing regulatory body.
“This is not just a ceremony but a reaffirmation of our commitment to uphold ethical and responsible marketing standards,” Mr. Abbiw noted.
He also highlighted the introduction of CIMG’s professional marketing qualifications, which are internationally benchmarked and locally relevant. These certifications, he explained, ensure that Ghanaian marketers are held to the highest standards of professionalism and value-driven practice.
